Jesus came to seek and to save the lost, paying particular attention to the downtrodden and the poor. As followers of Jesus, Christians are called to imitate his example and reach out to those who have the least. This book offers biblical guidelines and practical strategies for reaching those on the margins of our society with the gospel of Jesus Christ. The authors - both pastors with years of experience ministering among the poor - set forth helpful "dos" and "don'ts" related to serving in the midst of less-affluent communities. Emphasizing the priority of the gospel as well as the importance of addressing issues of social justice, this volume will help pastors and other church leaders mobilize their people to plant churches and make an impact in "hard places" in their own communities and around the world.