"Evangelism" is a contested, even conflicted word. But churches are declining in numbers and resources. What if we aren't thinking about evangelism in the right way, culturally or theologically? This book contextualizes evangelism in our late modern times and reimagines what the call to outreach means in today's world. Our sad times are made sadder by the realization that our all-out pursuit of happiness has made us stressed, anxious, lonely, and depressed, says leading practical theologian Andrew Root. The French thinker Michel de Montaigne taught us to focus on making ourselves happy, but Blaise Pascal pointed out that we are creatures of soul as much as self--so happiness does not satisfy. Root offers a vision for how a theology of consolation can shape a hopeful approach to evangelism. We all need consolation, others to care for us in our sadness; if we can find such a minister and lean into our sorrow, we will find the presence of Jesus Christ. Root uses a fictional church to show rather than tell us how consolation evangelism works. For support he looks to the ministries of Gregory of Nyssa and his sister Macrina, Jean Gerson, Johann von Staupitz, and Martin Luther, who all contend that consolation is central to our transformation into the life of God.