Built into a huge cliff in central France, the town of Rocamadour is a visual marvel and a place of contradictions. Pilgrims come to venerate its ancient Black Madonna but are outnumbered by secular tourists. Weibel provides an intimate look at the transformation of Rocamadour from a significant religious center to a tourist attraction; the efforts by clergy to restore Rocamadour’s spiritual character; the supernatural reinterpretations of the shrine by non-Catholics; and the desperate decision by the Diocese to participate in tourism itself, with disastrous results.